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Thor/Tiffin


Chuck B 2004 Windsor
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  • Tiffin is a premium manufacturer of luxury recreational vehicles known for its excellent product quality, outstanding customer service and brand loyalty.
  • Purchase includes Tiffin Motorhomes, Vanleigh RV and other associated operating entities.
  • The Tiffin Group generated approximately $800 million in revenue from the sale of RVs for the fiscal year ended Feb. 28, 2020. The sales of the associated operating companies are primarily made to Tiffin Motorhomes and Vanleigh RV.
  • Transaction is consistent with THOR’s long-term strategic growth plan.

THOR Industries Inc. (NYSE: THO) today (Dec. 21) announced the acquisition of Tiffin Motorhomes Inc. and related companies (collectively, the “Tiffin Group”) for $300 million, funded with a combination of available cash and a draw on the company’s existing asset-based credit facility. The purchase agreement was executed and effective at the close of business on Dec. 18, according to a company release. Tiffin Group LLC, a wholly owned subsidiary of THOR, will own the Tiffin Group, which will continue to be managed by the Tiffin family and existing senior management team.

Click here for an investor presentation prepared by THOR Industries on its acquisition of Tiffin Motorhomes.

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Bob Martin

“The Tiffin brand is synonymous with quality and customer satisfaction in our industry,” said Bob Martin, THOR president and CEO. “For many decades, Tiffin has set the standard for the luxury class A market. Its strong presence in the luxury class A segment makes it very complimentary to THOR’s current North American portfolio. I have known of and respected Bob Tiffin and the Tiffin brand for many years. Bob and his family have built Tiffin into an industry leader, well known for its Class A motorhomes, quality workmanship and outstanding customer service. I was therefore thrilled to be contacted by Bob when he wanted to talk about joining the THOR family of companies. From the start, it was a great conversation which established a natural fit for both companies and quickly led to this acquisition.

“The Tiffin Group operates in Alabama and Mississippi with more of a vertically integrated business model than is typical for our industry. The geographic separation from Elkhart offers numerous strategic opportunities including an expanded and talented workforce and a host of potential new suppliers,” Martin added.

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Bob Tiffin

For his part, Robert “Bob” Tiffin, chief executive officer of Tiffin Motorhomes, said as a “family-owned business since 1972, finding the right partner for the future of the Tiffin Group of companies was crucial.”

“The future of this group of companies is critical not just to the Tiffin family but to our employees, our dealers and our incredibly loyal customers,” he continued. “We needed a partner who we could trust would sustain all of those elements and help us grow the business in a manner that is consistent with how we’ve done business at Tiffin for nearly 50 years. I have known of Bob Martin for many years and have always respected THOR’s business model and how effectively they have added new businesses to their portfolio, while maintaining the independence and legacy of each new addition.

“THOR’s strategy to empower its companies to compete with one another and to avoid a centralized operational strategy for its different companies was very important to us,” Tiffin added. “The dealers and customers who love the Tiffin brand will continue to receive the high-quality products they have grown to expect. And I am not going anywhere as I will continue to operate the Tiffin companies as I have with no timeline for change. My sons, Van and Tim, as well as my grandson, Leigh, will also continue to have major roles in the Tiffin business. Instead of feeling like I sold a business, I feel like we have aligned with a great company that will enable us to take Tiffin to a new level while maintaining the Tiffin culture and brand integrity that has set us apart from our competitors for years.”

THOR Industries has been very consistent in making acquisitions that fit specific parameters, the release continued. THOR focuses on acquiring “successful companies with strong management teams, top-quality operations, excellent products and a solid dealer network. THOR operates using a decentralized business model, allowing its brands to compete aggressively with one another and to manage and run their own operations, while benefitting from THOR’s financial strength and resources to drive future growth.”

Transaction & Company Highlights:

  • Tiffin Motorhomes, operating in Alabama and Mississippi, manufactures a luxurious lineup of both gas and diesel Class A motorhomes including the Allegro Breeze, Allegro Red 340, Allegro Red, Open Road Allegro, Phaeton, Allegro Bus and Zephyr models. The company also produces a premium Class C product line – The Wayfarer.
  • Vanleigh RV, operating in Mississippi, produces a line of fifth-wheel towable products, including the Pinecrest, Vilano and Beacon models.
  • Additional companies within the acquired Tiffin Group include a window manufacturer (Alabama-based Wynne Enterprises Inc.), a furniture manufacturer (Alabama-based Roma Enterprises Inc.), a door manufacturer (Alabama-based Tiffin Door Co. Inc.), a fiberglass supplier (Mississippi-based Water-Way Inc.), and an RV transport company (Alabama-based Drive-A-Way of Red Bay Inc.).
  • Tiffin Group will operate as stand-alone operating company within the THOR family of companies. The Tiffin family and the Tiffin Group’s experienced management team will continue to manage their operations, just as they and their family have done for the past 49 years.
  • Of Tiffin’s $800 million in RV sales in fiscal 2020, approximately 90% came from motorized unit sales and 10% was from towable unit sales.
  • The purchase price of $300 million is subject to customary post-closing adjustments.
  • The purchase price was funded through existing cash on-hand as well as $165 million in borrowings from THOR’s existing asset-based credit facility. Subsequent to this transaction, THOR’s availability under the ABL remained robust at over $550 million. Company officials anticipate that the ABL borrowings related to the acquisition will be repaid by the end of our current fiscal year and also anticipate further debt reductions on its Term Loan B facility during the fiscal year.
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Colleen Zuhl

“Tiffin is firmly established as a top performer in the industry. We see great opportunity, working with the Tiffin management team, to realize significant growth in its value,” said added THOR Senior Vice President and Chief Financial Officer, Colleen Zuhl. “While Tiffin’s motorized gross profit margin and operating margin have, in recent years, been lower than our North American Motorized gross profit margins, our experience with prior acquisitions leaves us confident that, in a relatively short period of time, the Tiffin Group margins will become more reflective of our North American Motorized segment for similar products. THOR’s ability to assist the Tiffin Group in developing high quality products at competitive pricing in the market creates a great opportunity for growth in the future. Exclusive of the effects of purchase price accounting and transaction-related costs, Tiffin will be accretive to our fiscal 2021 earnings.”

“We are excited to be a part of the future of this great company and see many opportunities to drive growth of both its top and bottom lines,” added Martin. “While well established in the luxury Class A space, Tiffin is relatively new to the towable and Class C markets. Tiffin currently has no offerings in either the travel trailer or Class B segments. Growing the great Tiffin brand name into these segments will be well-received by dealers and consumers alike. In Tiffin, we really acquired a company that was incredibly well-established but, at the same time, had very large opportunities for growth. It’s a unique scenario that offers great upside to us. As we move into a new calendar year with strong momentum of industry growth and a growing and diverse end-consumer base, we are very confident in the future of THOR. It is with this confidence that we are excited to add Tiffin to our North American portfolio and look forward to realizing the benefits that such a well-established company will add to THOR for years to come.”

THOR anticipates holding a virtual Investor Update Event in the second half of its fiscal year to provide investors with a comprehensive update on the company’s progress and current outlook regarding the 2025 goals related to net sales, gross margin and cash flow from operations that the company introduced in October 2019. The update will also provide further insight into the company’s road map for the future. Details regarding the event will be provided in conjunction with the company’s second quarter earnings report.  Chuck B

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Ugh!  Certainly the family found it too hard to walk away from 300mm but the summary from Thor clearly defines the path, which is to increase profits. Not unusual with an acquisition but in this case a bit scary considering some of Thors quality issues. Likely not to be much of a change while Bob is still there but after he is retired who knows. 

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